You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Brand Strategy.
ANA has found 335 results for you, in 119 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Coca-Cola culture club (Spanish)

This presentation explores how Coca-Cola's culture of high brand execution performance in the point of sale and a tracking technological solution can leverage channel and trade strategy to the next level. It will showcase how transferring and...

Catalogue: Latin America 2016: Research Renovation
Authors: Gabriel Neira, Jorge Fonseca
Companies: Dichter & Neira , The Coca-Cola Company
June 15, 2016
×

Citation

Neira and Fonseca (2016a, June 15). Coca-Cola culture club (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/coca-cola-culture-club-spanish-


Videos
×

Citation

Tonolini and Sbarbaro (2016a, June 15). New visions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-visions


Videos

The evolution of PayPal: New money, new purpose

In 2015, PayPal stood on the brink of a new and exciting future as it parted company with eBay and prepared its new independence and launch on NASDAQ. In light of this, the brand sought to redefine itself in the context of a highly dynamic and...

Catalogue: Congress 2016: #WOW
Authors: Daniel Jenkinson, Robert Cook
Company: Firefish
June 15, 2016
×

Citation

Jenkinson and Cook (2016a, June 15). The evolution of PayPal: New money, new purpose. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-evolution-of-paypal-new-money-new-purpose


Videos

The evolution of PayPal: New money, new purpose

In 2015, PayPal stood on the brink of a new and exciting future as it parted company with eBay and prepared its new independence and launch on NASDAQ. In light of this, the brand sought to redefine itself in the context of a highly dynamic and...

Catalogue: Congress 2016: #WOW
Authors: Daniel Jenkinson, Robert Cook
Company: Firefish
June 15, 2016
×

Citation

Jenkinson and Cook (2016a, June 15). The evolution of PayPal: New money, new purpose. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-evolution-of-paypal-new-money-new-purpose


Research papers

The evolution of PayPal: New money, new purpose

In 2015, PayPal stood on the brink of a new and exciting future as it parted company with eBay and prepared its new independence and launch on NASDAQ. In light of this, the brand sought to redefine itself in the context of a highly dynamic and...

Catalogue: Congress 2016: #WOW
Authors: Daniel Jenkinson, Robert Cook
Company: Firefish
June 15, 2016
×

Citation

Jenkinson and Cook (2016a, June 15). The evolution of PayPal: New money, new purpose. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-evolution-of-paypal-new-money-new-purpose-8821


Videos

Sound research

How SONOS boosted its growth trajectory by leveraging a universal structure modeling

Catalogue: Congress 2016: #WOW
Authors: David Feick, Frank Buckler
June 15, 2016
×

Citation

Feick and Buckler (2016a, June 15). Sound research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sound-research


Videos

Breaking the spell of Sisyphus

The work of a market researcher can be a truly Sisyphean task: you conduct your project, craft your insights, present them to marketers, only to be confronted with similar research question months later. You're back to the bottom of the hill. That is...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anna Demianova, Susanne Stahl
Company: Point-Blank International GmbH
June 15, 2016
×

Citation

Demianova and Stahl (2016a, June 15). Breaking the spell of Sisyphus. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/breaking-the-spell-of-sisyphus-8692


Videos

Research as a customer service

SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product - SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through...

Catalogue: Congress 2016: #WOW
Authors: Annelies Verhaeghe, David van Dongen, Farrell Styers, Pieter De Vuyst
Company: InSites Consulting
June 15, 2016
×

Citation

Verhaeghe, van Dongen, Styers and De Vuyst (2016a, June 15). Research as a customer service. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-as-a-customer-service


Videos

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Anne Rayner
Company: KANTAR TNS Malaysia
June 15, 2016
×

Citation

Rayner, A. (2016a, June 15). Authentic amplification or echo chamber?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/authentic-amplification-or-echo-chamber--8678